Build Confidently on Google Cloud with DataHub
Add business context, governance, and lineage to your Google Cloud Data so teams can move faster with confidence.










Get data insights with End-to-End Lineage
- Trace lineage from any source, through Cloud Composer/Dataflow/Spark, BigQuery, to Looker dashboards and beyond.
- Track column-level lineage across your entire Google Cloud data estate and into other clouds.
- Ingest metadata from Dataplex into DataHub for centralized governance, then sync enriched metadata back to Dataplex. Teams get a single source of truth, whether they work in the GCP console or in DataHub.

Better leverage your BigQuery Investment
- Run native data quality checks directly in BigQuery including: freshness, volume, schema changes, and custom SQL assertions.
- Surface health scores, usage patterns, and quality metrics in one view to guide teams to your most reliable datasets.

Establish Governance from Day One
- Build discoverability into your cloud data platform from the start.
- Centralize metadata without duplicating data. Keep processing in Google Cloud, collaboration in DataHub.
- Deploy with confidence using fully managed DataHub Cloud on Google Cloud infrastructure, or run ingestion in your own GKE clusters with credentials that never leave your VPC.

Buy DataHub on the Google Cloud Marketplace
Consolidate data infrastructure spending under a single invoice with the Google Cloud marketplace.
Purchasing DataHub through the Google Cloud Marketplace streamlines procurement while leveraging your existing Google Cloud billing and committed spend.
Joint Customer Case Studies
Etsy Crafts a Data Discovery Masterpiece

We found success in DataHub for its flexibility in metadata modeling, integrations with many of our existing data sources at Etsy, and an active and growing community.

Challenge
Legacy self-built data catalog couldn’t scale with Etsy’s growth, making it difficult for users to find trusted datasets across their complex data landscape
Solution
Implemented DataHub to replace their 9-year-old legacy catalog, prioritizing BigQuery and MySQL integration with data lineage capabilities
Impact
Successfully migrated 600+ users to DataHub, consolidated data discovery tools, and established a foundation for improved data governance


